Off Page Search Engine Optimization
Off page search engine optimization (SEO) involves all the efforts made off page to attract the search engines for relevancy when a given search is performed. I like to employ very aggressive off page efforts on my customers business websites for explosive organic results. Results are guaranteed through comprehensive on and off page SEO. I have some very cost effective back linking programs.
Off page Search Engine Optimization (SEO) has got to be done after thorough on page SEO is completed, or at least nearing the final stages. The reason for this is you have got to have relevant information in your website for inbound links to link to. The heart of SEO is relevancy.
I believe and exercise the 20-80 rule while working off page SEO. This in a nutshell is to spend my time, efforts and capitol on the 20% that achieves me 80% results. I try to not spin my wheels on areas of SEO that returns marginal results.
I will outline some of my favorite avenues of developing inbound links and traffic. Increasing traffic to your website is important for not only a high page rank, but ultimately shows the search engines that your site is relevant and popular for the keywords that your website is promoting.
Having a blog on your website or on its own domain is a powerful way of promoting your business and website on the Internet. A blog is a great way for a owner of a website to add content to their website. It is also a terrific avenue for marketing your business. Blogs are looked at differently than websites by the search engines. They look at them as information. Blogs are also syndicated so other blog portals or directories promote the blog content to a ready and eager reader community.
Read and participate in blogs and forums related to your business and website. Not only can this be fun, but you can stay in touch with new things in your industry. I read and participate in blogs and forums that I find not only interesting but a valuable resource of new ideas concerning search engine optimization. If you are intimidated with writing, there are many content generators available to ghost write for you. This is not cheating!!
As your website manager and your SEO consultant I would encourage you to have a blog associated with your website.
Search Engine Submission
Although Google is the king of the hill as far as search engines are concerned. About 85% of all searches performed on the net are done through Google. We SEO consultants and developers bow down to Google! I submit websites to the major search engines like Google, Yahoo, Altavista, Alexa, Excite etc.
Many SEO professionals and Web Designers say that pursuing directory submission is dead. I wholeheartedly disagree. To clarify that statement does mean to submit your site to hundreds of directories. Quality directories are still a terrific way of gaining links. Local relevant directories are good links. Stay away from link farms and SEO professionals that purchase lots of directory links for you. A website owner does not want his website associated in bad neighborhoods. Not using discretion could end with your site on a directory with porn, gambling and the like. I submit to directories like DMOZ, Yahoo, ZoomInfo, One Mission, Pegasus and the like.
Writing and submitting articles about your business and industry is a terrific way of gaining back links along with credibility in your industry. I offer the services of writing articles and submitting them for Internet publication.
Press Release Promotion
Publishing press releases are another terrific method of gaining popularity on the Internet. I can have press releases written and approved by my clients. Then having them published on the Internet. This is good way for start up businesses to gain some good back links for their new website.
Link Building Campaigns
I have some reasonably priced inbound link campaign programs that you may participate in. These campaigns are a powerful way of developing inbound links. I use them myself for customers and my websites alike. Please view them at: http://www.jimhayseo.com/search-engine-optimization/link-building
I am available to customers in the Portland Oregon to Seattle Washington areas for on site SEO and website design consulting.