An Alternative to Google Pay Per Click (PPC)
Google Pay Per Click has its place in Internet marketing, but it is not a good investment. Optimized Web Design and SEO is a far better investment in your business.
We specialize in developing Joomla business websites that need to rank well in the organic search engines.
Search Engine and Website Optimization as an alternative to advertising with Google PPC
For start up companies or businesses that need immediate traffic for a new market, Google Pay Per Click serves its purpose. It can deliver instant traffic and customers while working on SEO and moving your site up in the search engines.We strongly advocate search engine optimization as not only a good investment but also as an investment that will deliver new customer contact on a ongoing basis.
Not only is SEO a good investment but research has shown that new client contact gained through the organic search engines is of a higher quality than traffic found through the paid advertising positions. This is a fact that Google neglects to tell us in their marketing campaigns!
As a case study let's use a client we have had for less than a year. The companies name is Interstate Haulers located in North Carolina. Interstate Haulers is a boat transport company that prior to engaging us for a new web design and SEO had a Google PPC budget of $1200.00 per month. We developed a new website employing SEO in the design and construction. They were also aggressive in a 4 month off page SEO campaign having us develop inbound links.
Although we were targeting very competitive keyword phrases we were able to get Interstate Haulers on the first page of google for numerous keyword phrases on a national level.
With in 5 months they were in a position in the organic search engines to be able to completely drop their Google PPC campaign and rely entirely on their rankings to bring in new customers and of course business.
Another case study is Michael Day Law. Michael Day is a bankruptcy attorney located in Portland Oregon. Michael had one of those do it yourself Intuit websites that did not have a chance to ever rank well enough to be a asset to his business as far as marketing on the Internet is concerned.
We developed a new website in Joomla. Once again he was very aggressive and participated in our Link Building Campaigns for 5 months. It took all of 5 months to get his website on the first page of Google for all the keyword phrases needed for his site to be a effective marketing tool.
Interesting note to add is that Michael Day is not a large legal firm, in fact he is the only attorney practicing out of his office. But never the less his website is positioned right up there with the big boys! The Internet is truly a even playing field.
As another case study think about how you found this website. Even though I am marketing my website up against other professional SEO's and Web Designers I use absolutely no PPC advertising. I rely entirely on good SEO and the organic search engines to put my website where it will do the most good, on the first page of Google for the keyword phrases that I market.